Accessibility is not just a legal requirement—it is a growth strategy.
Many stakeholders view Accessibility (a11y) as a compliance tax. In reality, it is a significant market opportunity. Approximately 15% of the global population lives with some form of disability. Ignoring this segment is leaving money on the table.
SEO Benefits
Google's bots are the most frequent 'blind users' of your site. Semantic HTML, proper ARIA labels, and logical heading structures help screen readers, but they also give search engines a clear understanding of your content hierarchy. Accessible sites consistently rank better.
Situational Disabilities
Accessibility helps everyone. Contrast enhancement helps users looking at screens in bright sunlight. Captions help users watching video in quiet offices. By solving for the permanent disability, you solve for the temporary and situational ones too.
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